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Beiersdorf BEI.DE

Germany Consumer Defensive
6.3/10
AI Analyst score
78.84 EUR
Last price at analysis date · analyst target 82.11 (+4.1%)
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🟡 HOLD — Hold. The strength of the balance sheet and the NIVEA brand do not compensate for the lack of growth and weak momentum; wait for an improvement in sales or a more attractive valuation.

Beiersdorf is a German consumer goods company operating in the personal care sector, with brands such as NIVEA, Eucerin, and Hansaplast, selling skin care, cosmetics, and adhesive products. Beiersdorf presents solid financial health with net cash (Net Debt/EBITDA of -1.73) and healthy operating margins (15.47%), but suffers a revenue decline (-4.5%) that weighs on growth and momentum, with a valuation that offers no clear margin of safety (P/E 18.33).

Financial health
8.5
Quality / Moat
6.2
Valuation
6.2
Growth
3.7
Dividend
5.0
Momentum
3.0
Risk & Context
8.6

Detailed metrics

Market and fundamental data as of the analysis date.

💵 Valuation
P/E18.33
Fwd P/E19.51
EV/EBITDA9.12
P/B1.91
P/S1.79
PEG6.23
Market cap17.19 B EUR
Enterprise value14.41 B EUR
🏰 Quality and moat
ROIC (approx.)16.3%
Gross margin57.13%
FCF conversion35%
Operating margin15.47%
📈 Profitability and margins
ROE10.89%
ROA6.24%
Net margin9.76%
FCF559.8 M EUR
FCF yield3.26%
🏦 Solvency and liquidity
Total debt110.0 M EUR
Net debt-2.73 B EUR
Cash2.84 B EUR
EBITDA1.58 B EUR
Net debt / EBITDA-1.73
D/E1.22
Current ratio2.00
Quick ratio1.50
🚀 Growth
Revenue growth-4.50%
Earnings growth1.90%
EPS (TTM)4.30 EUR
EPS (Fwd)4.04 EUR
💰 Dividend and risk
Dividend yield1.27%
Payout23.3%
Beta0.49
Analyst consensusHold (19)
Target price82.11 EUR
52-week range67.08 EUR – 110.15 EUR
⚠️ Main risk: The main risk is the inability to reverse the revenue decline (-4.5%) in a weak consumer environment, which could prolong the growth stagnation and maintain downward pressure on the stock.
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Full AI report

Generated automatically from the metrics, the macro context and the company's news.

Beiersdorf is a German consumer goods company operating in the personal care sector, with brands such as NIVEA, Eucerin, and Hansaplast, selling skin care, cosmetics, and adhesive products. Beiersdorf presents solid financial health with net cash (Net Debt/EBITDA of -1.73) and healthy operating margins (15.47%), but suffers a revenue decline (-4.5%) that weighs on growth and momentum, with a valuation that offers no clear margin of safety (P/E 18.33).

Score by category

CategoryScore
Financial health8.5
Quality / Moat6.2
Valuation6.2
Growth3.7
Dividend5.0
Momentum3.0
Risk & Context8.6

OVERALL SCORE: 6.3/10

Context and risks

Beiersdorf's defensive consumer profile (personal care) gives it low sensitivity to the economic cycle and energy commodities. The rise in interest rates does not materially affect its balance sheet, which has net cash.

News considered in the analysis

  • Beiersdorf AGM: NIVEA Reset, €750M Buyback Unveiled as 2026 Outlook Turns Cautious — El programa de recompra de 750M€ es positivo para el accionista, pero la cautela en las perspectivas para 2026 y el 'reset' de NIVEA sugieren desafíos de crecimiento, lo que modera el impacto positivo.
  • Beiersdorf Aktiengesellschaft Q2 Earnings Call Highlights — Resumen de la conferencia de resultados del Q2 sin información nueva que no esté ya reflejada en los datos financieros y el precio.
  • Assessing Beiersdorf (XTRA:BEI) Valuation After Recent Share Price Weakness — Análisis de valoración genérico que no aporta información nueva sobre el negocio o sus perspectivas.
  • Beiersdorf AG (BDRFF) Q1 2026 Earnings Call Highlights: Navigating Sales Declines and Strategic ... — La mención a la caída de ventas ya es conocida y está reflejada en la nota de crecimiento y en el momentum negativo.
  • Beiersdorf Aktiengesellschaft Q1 Earnings Call Highlights — Resumen de la conferencia de resultados del Q1 sin información nueva relevante.

Verdict: Hold. The strength of the balance sheet and the NIVEA brand do not compensate for the lack of growth and weak momentum; wait for an improvement in sales or a more attractive valuation.

Main risk: The main risk is the inability to reverse the revenue decline (-4.5%) in a weak consumer environment, which could prolong the growth stagnation and maintain downward pressure on the stock.

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Automatically generated analysis from fundamental, market and news data. Not personalised financial advice — a research tool, not an individual recommendation. Past performance does not guarantee future results. Last update of this analysis: 2026-09-28. Legal notice, privacy & cookies.