PUMA PUM.DE
PUMA SE is a German company that designs, develops, and markets athletic footwear, textiles, and accessories through its own stores, retailers, and online platforms. Puma shows weak fundamentals with a negative operating margin (-2.48%), a -9.7% revenue decline, and an ROE of -22.57%, although its net cash position (ND/EBITDA of -134.40) and positive momentum of 19.38% provide some support. The fragrance deal with Interparfums is positive news, but it does not offset the current operational deterioration.
Detailed metrics
Market and fundamental data as of the analysis date.
Full AI report
Generated automatically from the metrics, the macro context and the company's news.
PUMA SE is a German company that designs, develops, and markets athletic footwear, textiles, and accessories through its own stores, retailers, and online platforms. Puma shows weak fundamentals with a negative operating margin (-2.48%), a -9.7% revenue decline, and an ROE of -22.57%, although its net cash position (ND/EBITDA of -134.40) and positive momentum of 19.38% provide some support. The fragrance deal with Interparfums is positive news, but it does not offset the current operational deterioration.
Score by category
| Category | Score |
|---|---|
| Financial health | 5.9 |
| Quality / Moat | 1.9 |
| Valuation | 4.5 |
| Growth | 1.2 |
| Dividend | 3.9 |
| Momentum | 8.2 |
| Risk & Context | 5.9 |
OVERALL SCORE: 4.1/10
Context and risks
Puma is a discretionary consumer company with negative operating margins and a -9.7% revenue decline. The context of rising interest rates and weak discretionary consumption could further pressure demand, although the effect is indirect and already partially reflected in its weak fundamentals.
News considered in the analysis
- Interparfums Inks Global Fragrance Deal With Puma, Launch Set for 2027 — Acuerdo de licencia global de fragancias con Interparfums, con lanzamiento en 2027; abre una nueva línea de ingresos por regalías de alto margen, aunque el impacto en beneficios será gradual.
- Nike, Puma, Adidas In Focus As StoneX Maps Out Diverging Turnaround Paths — Análisis de analistas sobre caminos de recuperación divergentes; sugiere que Puma podría tener un plan de recuperación, pero es especulativo y no aporta un hecho concreto.
- Puma restructures European leadership — Reestructuración del liderazgo europeo; puede ser un intento de revertir la caída de ingresos, pero el impacto en resultados es incierto y a medio plazo.
- 48-year-old mall retailer closed stores as trends change — Titular genérico sobre el cambio de tendencias en el comercio minorista, sin información específica sobre Puma.
- Interparfums’ Long-Term Puma and Cavalli Fragrance Deals Could Be A Game Changer For IPAR — Artículo centrado en Interparfums, no en Puma; no aporta información nueva sobre la empresa.
Verdict: Hold and monitor; wait for the restructuring and fragrance deal to show tangible results before taking a position.
Main risk: The main risk is the inability to reverse the revenue decline and negative operating margin, which could prolong value destruction and make the current valuation (P/E 80) unsustainable.
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