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⚠️ Not investment advice. Past performance does not guarantee future results.
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Reply REY.MI

ItalyTechnology · Information Technology ServicesBorsa Italiana · EUR
6.1AI score
Rank 928 of 2,130
better than 55% of companies
125.80EUR
▲ 4.7% in one year
REY.MI MSCI World +22.1%
Average analyst target
153.36 EUR (+21.9%)
11 analysts
52-wk low 76.65High 129.00
📈 Chart on TradingView ↗(affiliate link)Analysis of 08/10/2026

What does it do?

Reply is an Italian technology consultancy offering systems integration, consulting, and digital solutions, focused on the digital transformation of large enterprises.

Listed on Borsa Italiana · Symbol REY.MI · BIT: REY · Currency EUR

Key points

from its scores
  • ✓Attractive valuation7.8
  • ✓Very solid balance sheet7.6
  • ✕Weak growth4.2
  • !Modest dividend5.0
  • !Risks to watch5.1

AI analysis

bottom line, main risk, context and news
Bottom line

The quality of the business and the clean balance sheet offset the recent earnings decline, but the valuation does not offer a sufficient margin of safety to buy.

Reply shows solid financial health with net cash (ND/EBITDA of -0.92) and high return on invested capital (ROIC of 23.68%), although its earnings growth has contracted by 13.6% and its valuation, with a P/E of 22.83, already discounts part of its quality.

⚠ Main risk

The main risk is the slowdown in earnings growth (-13.6%), which could indicate a deterioration in demand for technology consulting services or margin pressure, affecting its current multiple.

Context and risks

Reply operates in Italy, a country with elevated governance risk and weaker minority shareholder protection than in benchmark developed markets. Although its business is global and IT services, its headquarters and part of its corporate structure are exposed to this jurisdiction, which justifies a moderate penalty on the base risk.

Is Reply stock cheap or expensive?

at the analysis date
Cheaper than its sector

On P/E and EV / EBITDA, it trades 40% below the Technology median on average.

MultipleCompanySectorDifference
P/E22.831.3−27%
EV / EBITDA9.720.4−53%
Price / book3.06.3−52%
Price / sales1.85.3−66%

Sector: median of the 283 Technology companies analysed. In bold, the multiples used for the comparison.

Valuation score: 7.8 out of 10 (median for Technology: 5.3).

Average analyst target: 153.36 EUR, +21.9% versus the price.

A discount may reflect more risk or slower growth than its sector: Financial health 7.6 (sector 6.9), Growth 4.2 (sector 7.5).

Indicative fair value · EUR
Graham157.03▲ +25% vs price
Cash flow (DCF)161.55▲ +28% vs price
Dividends47.25▼ −62% vs price
Price125.80at the analysis date

Classic formulas with standard assumptions (10.0% growth, 8-9% discount rate). Indicative only: they change a lot with the assumptions and are not a recommendation.

Work out its fair value yourself →How much would you have made investing every month? →

Comparing it with its sector does not say whether it is a good buy: this is not investment advice.

🛒 Where to buy REY.MICheapest · Italy · sample 200.00 € orderCheapest · Italy · sample 200.00 € orderAvailable in your country · Italy · sample 200.00 € order
By the cost of that order: commission and FX, taxes excluded (public fee schedules). Brokers marked «affiliate» may pay Meridian a commission at no cost to you. This is not investment advice. · Compare all 22 brokers by real cost →

Score by category

0 to 10 · hover overtap each one to see what it measures
Financial healthiGood7.6Technology median: 6.9
Quality / MoatiFair6.3Technology median: 6.4
ValuationiGood7.8Technology median: 5.3
GrowthiWeak4.2Technology median: 7.5
DividendiFair5.0Technology median: 1.5
MomentumiFair5.5Technology median: 6.3
Risk & ContextiFair5.1Technology median: 4.8
Technology median7 or more 5 to 7 under 5

Key metrics

at the analysis date · compared with the Technology median
P/Ei
22.8
Technology: 31.3below
EV / EBITDAi
9.7
Technology: 20.4below
ROEi
18.1%
Technology: 17.0%above
Operating margini
15.7%
Technology: 15.5%in line
Net debt / EBITDAi
−0.92
Technology: 0.20net cash
Revenue growthi
+8.0%
Technology: +16.7%below

Valuation

P/E
22.8
Forward P/E
15.1
EV / EBITDA
9.7
Price / book
3.0
Price / sales
1.8
Market cap
4.6B EUR
Enterprise value
4.2B EUR

Profitability

ROE
18.1%
ROA
9.3%
ROIC (approx.)
23.7%
Gross margin
17.1%
Operating margin
15.7%
Net margin
10.2%
Free cash flow
249.5M EUR
FCF yield
5.5%
Cash conversion
57%

Solvency

Total debt
179.8M EUR
Net debt
−401.1M EUR
Cash
580.9M EUR
EBITDA
434.2M EUR
Net debt / EBITDA
−0.92
Debt / equity
11.87
Current ratio
1.73
Quick ratio
1.41

Growth

Revenue growth
+8.0%
Earnings growth
−13.6%
EPS (TTM)
5.51 EUR
EPS (forward)
8.32 EUR

Dividend

Dividend yield
1.1%
Payout
24.5%

Risk and market

Beta
0.87
Analyst consensus
Strong buy (11)
Target price
153.36 EUR
52-week range
76.65 – 129.00

Compare it with its sector

All 283 in Technology →
See the full ranking with filters →

Keep browsing the ranking

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Frequently asked questions about Reply

Is Reply stock cheap or expensive?

On P/E and EV / EBITDA, it trades 40% below the Technology median on average. Valuation score: 7.8 out of 10 (median for Technology: 5.3). Average analyst target: 153.36 EUR, +21.9% versus the price. This is not investment advice.

What score does Reply get on MeridIAn Screener?

It scores 6.1 out of 10, rank 928 of 2,130 (better than 55% of the companies analysed). Its strongest category is Valuation (7.8) and its weakest, Growth (4.2). Analysis of 08/10/2026.

What is Reply's P/E ratio?

Its P/E is 22.8: the share price equals 22.8 times earnings per share over the last 12 months. The Technology median is 31.3. Based on the earnings analysts expect, the forward P/E is 15.1.

How much is Reply worth on the stock market?

Its market capitalisation is 4.6B EUR and its enterprise value, debt included, is 4.2B EUR.

How much debt does Reply have?

It has more cash than debt: net cash of 401.1M EUR.

Does Reply pay a dividend?

Yes: its dividend yield is 1.07% and it pays out 24% of its earnings.

How has Reply stock performed over the last year?

It has risen 4.7% over the last year, excluding dividends. Over the last 52 weeks it has traded between 76.65 and 129.00 EUR. Past performance does not guarantee future results.

What do analysts think of Reply?

11 analysts cover it; their average recommendation is “Strong buy” and their average target is 153.36 EUR (+21.9% versus the price). It is an estimate, not market data.