Ströer SE & SAX.DE
GermanyCommunication Services · Advertising AgenciesXetra · EUR
48.89 EUR (+35.7%)
10 analysts
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Ströer SE & Co. KGaA is a German out-of-home (OOH) advertising and digital media operator, generating revenue by selling advertising space on street furniture, billboards, and digital screens, as well as online marketing services.
Listed on Xetra · Symbol SAX.DE · ETR: SAX · Currency EUR
Key points
from its scores- ✓Attractive valuation7.0
- ✕Fragile balance sheet3.4
- ✕Weak growth4.5
- !Risks to watch5.5
AI analysis
bottom line, main risk, context and newsQuality and valuation are solid, but high debt and flat growth warrant caution until earnings resume growth.
Ströer combines an ROE of 33.59% and a gross margin of 42.10% with an attractive valuation (P/E 16.37, EV/EBITDA 6.65, FCF yield 16.25%), but its net debt of 3.13x EBITDA and falling earnings (-5.90%) cap the health and growth scores. The 4.55% net dividend is backed by an 84% payout.
Leverage (Net Debt/EBITDA of 3.13) and low liquidity (0.48) make Ströer vulnerable to a prolonged rise in rates, which would make its debt more expensive and squeeze margins if ad spending weakens.
Context and risks
Ströer's out-of-home advertising business is sensitive to the economic cycle and to local regulation on billboards and street furniture. Governance in Germany is solid, but the media sector faces moderate regulatory scrutiny in the EU. There is no material exposure to rates, energy, or geopolitics affecting its results.
Is Ströer SE & stock cheap or expensive?
at the analysis dateOn P/E and EV / EBITDA, it trades 18% below the Communication Services median on average.
| Multiple | Company | Sector | Difference |
|---|---|---|---|
| P/E | 16.4 | 17.1 | −5% |
| EV / EBITDA | 6.6 | 9.6 | −31% |
| Price / book | 5.2 | 2.3 | +125% |
| Price / sales | 0.9 | 1.9 | −51% |
Sector: median of the 102 Communication Services companies analysed. In bold, the multiples used for the comparison.
Valuation score: 7.0 out of 10 (median for Communication Services: 6.3).
Average analyst target: 48.89 EUR, +35.7% versus the price.
A discount may reflect more risk or slower growth than its sector: Financial health 3.4 (sector 6.6), Growth 4.5 (sector 5.4).
Classic formulas with standard assumptions (10.0% growth, 8-9% discount rate). Indicative only: they change a lot with the assumptions and are not a recommendation.
Work out its fair value yourself →How much would you have made investing every month? →
Comparing it with its sector does not say whether it is a good buy: this is not investment advice.
Score by category
0 to 10 · hover overtap each one to see what it measuresKey metrics
at the analysis date · compared with the Communication Services medianValuation
- P/E
- 16.4
- Forward P/E
- 10.4
- EV / EBITDA
- 6.6
- Price / book
- 5.2
- Price / sales
- 0.9
- PEG
- 15.98
- Market cap
- 2.0B EUR
- Enterprise value
- 3.8B EUR
Profitability
- ROE
- 33.6%
- ROA
- 6.0%
- ROIC (approx.)
- 11.4%
- Gross margin
- 42.1%
- Operating margin
- 12.1%
- Net margin
- 5.8%
- Free cash flow
- 326.5M EUR
- FCF yield
- 16.2%
- Cash conversion
- 57%
Solvency
- Total debt
- 1.9B EUR
- Net debt
- 1.8B EUR
- Cash
- 84.6M EUR
- EBITDA
- 573.6M EUR
- Net debt / EBITDA
- 3.13
- Debt / equity
- 471.05
- Current ratio
- 0.48
- Quick ratio
- 0.37
Growth
- Revenue growth
- +7.3%
- Earnings growth
- −5.9%
- EPS (TTM)
- 2.20 EUR
- EPS (forward)
- 3.47 EUR
Dividend
- Dividend yield
- 5.1%
- Payout
- 84.1%
Risk and market
- Beta
- 1.09
- Analyst consensus
- Buy (10)
- Target price
- 48.89 EUR
- 52-week range
- 28.85 – 47.65
Recent news
All SAX.DE news →Compare it with its sector
All 102 in Communication Services →Frequently asked questions about Ströer SE &
Is Ströer SE & stock cheap or expensive?
On P/E and EV / EBITDA, it trades 18% below the Communication Services median on average. Valuation score: 7.0 out of 10 (median for Communication Services: 6.3). Average analyst target: 48.89 EUR, +35.7% versus the price. This is not investment advice.
What score does Ströer SE & get on MeridIAn Screener?
It scores 5.7 out of 10, rank 1,276 of 2,130 (better than 39% of the companies analysed). Its strongest category is Valuation (7.0) and its weakest, Financial health (3.4). Analysis of 08/10/2026.
What is Ströer SE &'s P/E ratio?
Its P/E is 16.4: the share price equals 16.4 times earnings per share over the last 12 months. The Communication Services median is 17.1. Based on the earnings analysts expect, the forward P/E is 10.4.
How much is Ströer SE & worth on the stock market?
Its market capitalisation is 2.0B EUR and its enterprise value, debt included, is 3.8B EUR.
How much debt does Ströer SE & have?
Its net debt (debt minus cash) is 1.8B EUR. That is 3.13 times its EBITDA; the Communication Services median is 2.19.
Does Ströer SE & pay a dividend?
Yes: its dividend yield is 5.14% and it pays out 84% of its earnings.
How has Ströer SE & stock performed over the last year?
It has fallen 7.2% over the last year, excluding dividends. Over the last 52 weeks it has traded between 28.85 and 47.65 EUR. Past performance does not guarantee future results.
What do analysts think of Ströer SE &?
10 analysts cover it; their average recommendation is “Buy” and their average target is 48.89 EUR (+35.7% versus the price). It is an estimate, not market data.