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⚠️ Not investment advice. Past performance does not guarantee future results.
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Brown Forman BF-B

United States Consumer Defensive
6.9/10
AI Analyst score
26.16 USD
Last price at analysis date · analyst target 28.26 (+8.0%)
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🟡 HOLD — Hold: brand strength and stable dividend offset weak growth, but with no clear catalysts.

Brown-Forman is a spirits and wine company, known for brands such as Jack Daniel's, operating in the defensive consumer segment with a business model based on premium brands and global distribution. Brown-Forman shows solid financial health (7.42) and business quality (7.29), but revenue growth is negative (-1.40) and valuation is not particularly attractive (PER 16.88).

Financial health
7.4
Quality / Moat
7.3
Valuation
6.5
Growth
4.5
Dividend
7.7
Momentum
5.3
Risk & Context
8.4

Detailed metrics

Market and fundamental data as of the analysis date.

💵 Valuation
P/E16.88
Fwd P/E15.26
EV/EBITDA11.93
P/B3.02
P/S3.07
PEG1.99
Market cap12.00 B USD
Enterprise value14.14 B USD
🏰 Quality and moat
ROIC (approx.)16.8%
Gross margin60.66%
FCF conversion58%
Operating margin27.55%
📈 Profitability and margins
ROE18.12%
ROA8.63%
Net margin18.42%
FCF685.6 M USD
FCF yield5.71%
🏦 Solvency and liquidity
Total debt2.44 B USD
Net debt2.14 B USD
Cash301.0 M USD
EBITDA1.19 B USD
Net debt / EBITDA1.80
D/E61.50
Current ratio3.26
Quick ratio0.93
🚀 Growth
Revenue growth-1.40%
Earnings growth5.70%
EPS (TTM)1.55 USD
EPS (Fwd)1.71 USD
💰 Dividend and risk
Dividend yield3.52%
Payout59.3%
Beta0.33
Analyst consensusHold (17)
Target price28.26 USD
52-week range22.61 USD – 31.92 USD
⚠️ Main risk: The main risk is the potential Canadian import ban, which could affect sales in a key market.
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Full AI report

Generated automatically from the metrics, the macro context and the company's news.

Brown-Forman is a spirits and wine company, known for brands such as Jack Daniel's, operating in the defensive consumer segment with a business model based on premium brands and global distribution. Brown-Forman shows solid financial health (7.42) and business quality (7.29), but revenue growth is negative (-1.40) and valuation is not particularly attractive (PER 16.88).

Score by category

CategoryScore
Financial health7.4
Quality / Moat7.3
Valuation6.5
Growth4.5
Dividend7.7
Momentum5.3
Risk & Context8.4

OVERALL SCORE: 6.9/10

Context and risks

Geopolitical risk from a potential Canadian import ban that could affect Brown-Forman's sales in that market. However, the impact is uncertain and not yet materialized.

News considered in the analysis

  • Jack Daniel's fans show their loyalty — La lealtad a la marca Jack Daniel's respalda el foso de Brown-Forman, aunque es una noticia cualitativa sin cifras concretas.
  • 3 High Quality Dividend Stocks For Steady Income In Higher Rate Markets — Listado genérico sin información específica sobre Brown-Forman.
  • 3 Consumer Stocks We Think Twice About — Listado genérico sin información específica sobre Brown-Forman.
  • Is Brown-Forman Stock Underperforming the Nasdaq? — Comparación de rendimiento sin información nueva sobre la empresa.
  • The Winners and Losers of Trump’s Canada Import Ban—For Now — Posible impacto en las ventas canadienses si la prohibición de importación afecta a las bebidas espirituosas, aunque el efecto es incierto y parcialmente descontado.

Verdict: Hold: brand strength and stable dividend offset weak growth, but with no clear catalysts.

Main risk: The main risk is the potential Canadian import ban, which could affect sales in a key market.

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Automatically generated analysis from fundamental, market and news data. Not personalised financial advice — a research tool, not an individual recommendation. Past performance does not guarantee future results. Last update of this analysis: 2026-09-28. Legal notice, privacy & cookies.