Hugo Boss BOSS.DE
GermanyConsumer Cyclical · Apparel ManufacturingXetra · EUR
40.12 EUR (+6.2%)
12 analysts
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Hugo Boss AG is a German manufacturer and retailer of premium and accessible luxury fashion (suits, casualwear, sportswear and accessories) sold under the BOSS and HUGO brands through own stores, franchises, department stores and its online channel worldwide.
Listed on Xetra · Symbol BOSS.DE · ETR: BOSS · Currency EUR
Key points
from its scores- ✓Favourable backdrop7.9
- ✓Attractive valuation7.8
- ✕Weak growth1.3
- ✕Little or no dividend1.8
- ✕Poor share-price trend4.0
AI analysis
bottom line, main risk, context and newsThe attractive valuation does not offset the earnings decline and weak growth.
Hugo Boss trades at a P/E of 11.99 with an FCF yield of 16.53%, but the business is clearly contracting: revenue is down 9.6% and profit 27.5%, with an operating margin of only 6.41% and growth scored at 1.29. The cheap valuation is a value trap if premium fashion demand does not recover; the market is pricing in an improvement not yet visible in the numbers.
The main risk is the contraction in premium fashion demand and the decline in revenue (-9.6%) and profit (-27.5%), which could persist if discretionary spending remains weak in its key markets (Europe and the US).
Context and risks
No recent relevant news and no material exposure to current macro factors (rates, oil, tariffs) that is not already reflected in its metrics. Hugo Boss's premium fashion business does not depend on commodities or conflict shipping routes, and its debt level (ND/EBITDA 1.62) does not make it vulnerable to the rate rise.
Is Hugo Boss stock cheap or expensive?
at the analysis dateOn P/E and EV / EBITDA, it trades 35% below the Consumer Cyclical median on average.
| Multiple | Company | Sector | Difference |
|---|---|---|---|
| P/E | 12.0 | 17.8 | −33% |
| EV / EBITDA | 7.0 | 11.2 | −38% |
| Price / book | 1.6 | 2.9 | −44% |
| Price / sales | 0.6 | 1.3 | −49% |
Sector: median of the 228 Consumer Cyclical companies analysed. In bold, the multiples used for the comparison.
Valuation score: 7.8 out of 10 (median for Consumer Cyclical: 6.6).
Average analyst target: 40.12 EUR, +6.2% versus the price.
A discount may reflect more risk or slower growth than its sector: Financial health 5.9 (sector 5.7), Growth 1.3 (sector 5.9).
Classic formulas with standard assumptions (2.2% growth, 8-9% discount rate). Indicative only: they change a lot with the assumptions and are not a recommendation.
Work out its fair value yourself →How much would you have made investing every month? →
Comparing it with its sector does not say whether it is a good buy: this is not investment advice.
Score by category
0 to 10 · hover overtap each one to see what it measuresKey metrics
at the analysis date · compared with the Consumer Cyclical medianValuation
- P/E
- 12.0
- Forward P/E
- 11.7
- EV / EBITDA
- 7.0
- Price / book
- 1.6
- Price / sales
- 0.6
- PEG
- 3.24
- Market cap
- 2.6B EUR
- Enterprise value
- 3.4B EUR
Profitability
- ROE
- 14.8%
- ROA
- 6.5%
- ROIC (approx.)
- 9.9%
- Gross margin
- 62.2%
- Operating margin
- 6.4%
- Net margin
- 5.3%
- Free cash flow
- 431.1M EUR
- FCF yield
- 16.5%
- Cash conversion
- 88%
Solvency
- Total debt
- 1.0B EUR
- Net debt
- 788.0M EUR
- Cash
- 231.0M EUR
- EBITDA
- 487.2M EUR
- Net debt / EBITDA
- 1.62
- Debt / equity
- 62.36
- Current ratio
- 1.77
- Quick ratio
- 0.58
Growth
- Revenue growth
- −9.6%
- Earnings growth
- −27.5%
- EPS (TTM)
- 3.15 EUR
- EPS (forward)
- 3.22 EUR
Dividend
- Dividend yield
- 0.1%
- Payout
- 1.3%
Risk and market
- Beta
- 0.70
- Analyst consensus
- Hold (12)
- Target price
- 40.12 EUR
- 52-week range
- 33.85 – 42.31
Recent news
All BOSS.DE news →Compare it with its sector
All 228 in Consumer Cyclical →Frequently asked questions about Hugo Boss
Is Hugo Boss stock cheap or expensive?
On P/E and EV / EBITDA, it trades 35% below the Consumer Cyclical median on average. Valuation score: 7.8 out of 10 (median for Consumer Cyclical: 6.6). Average analyst target: 40.12 EUR, +6.2% versus the price. This is not investment advice.
What score does Hugo Boss get on MeridIAn Screener?
It scores 5.8 out of 10, rank 1,134 of 2,130 (better than 43% of the companies analysed). Its strongest category is Risk & Context (7.9) and its weakest, Growth (1.3). Analysis of 08/10/2026.
What is Hugo Boss's P/E ratio?
Its P/E is 12.0: the share price equals 12.0 times earnings per share over the last 12 months. The Consumer Cyclical median is 17.8. Based on the earnings analysts expect, the forward P/E is 11.7.
How much is Hugo Boss worth on the stock market?
Its market capitalisation is 2.6B EUR and its enterprise value, debt included, is 3.4B EUR.
How much debt does Hugo Boss have?
Its net debt (debt minus cash) is 788.0M EUR. That is 1.62 times its EBITDA; the Consumer Cyclical median is 1.91.
Does Hugo Boss pay a dividend?
Yes: its dividend yield is 0.11% and it pays out 1% of its earnings.
How has Hugo Boss stock performed over the last year?
It has fallen 8.1% over the last year, excluding dividends. Over the last 52 weeks it has traded between 33.85 and 42.31 EUR. Past performance does not guarantee future results.
What do analysts think of Hugo Boss?
12 analysts cover it; their average recommendation is “Hold” and their average target is 40.12 EUR (+6.2% versus the price). It is an estimate, not market data.