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⚠️ Not investment advice. Past performance does not guarantee future results.
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Marriott MAR

United States Consumer Cyclical
6.0/10
AI Analyst score
352.03 USD
Last price at analysis date · analyst target 380.80 (+8.2%)
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🟡 HOLD — Hold. The strong competitive position and growth justify the premium, but debt and valuation limit the upside potential in the short term.

Marriott operates a global network of hotels and resorts under luxury and select brands, using a franchise and management model. Marriott presents a high-quality business with exceptional operating margins (65.28%) and revenue growth of 11.1%, but its high leverage (ND/EBITDA 3.6) and demanding valuation (P/E 36.5) make it sensitive to the current rising interest rate environment.

Financial health
5.3
Quality / Moat
7.7
Valuation
4.0
Growth
6.1
Dividend
5.1
Momentum
7.5
Risk & Context
5.8

Detailed metrics

Market and fundamental data as of the analysis date.

💵 Valuation
P/E36.48
Fwd P/E26.76
EV/EBITDA22.66
P/B-20.37
P/S12.43
PEG1.76
Market cap91.80 B USD
Enterprise value109.11 B USD
🏰 Quality and moat
ROIC (approx.)N/D
Gross margin79.24%
FCF conversion43%
Operating margin65.28%
📈 Profitability and margins
ROEN/D
ROA9.76%
Net margin35.03%
FCF2.06 B USD
FCF yield2.24%
🏦 Solvency and liquidity
Total debt17.77 B USD
Net debt17.31 B USD
Cash462.0 M USD
EBITDA4.81 B USD
Net debt / EBITDA3.60
D/EN/D
Current ratio0.54
Quick ratio0.48
🚀 Growth
Revenue growth11.10%
Earnings growth4.30%
EPS (TTM)9.65 USD
EPS (Fwd)13.16 USD
💰 Dividend and risk
Dividend yield0.83%
Payout28.4%
Beta1.10
Analyst consensusBuy (25)
Target price380.80 USD
52-week range256.76 USD – 410.98 USD
⚠️ Main risk: The main risk is the high financial leverage (Net Debt/EBITDA of 3.60) in a context of rising interest rates, which could compress margins and limit financial flexibility if travel demand weakens.
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Full AI report

Generated automatically from the metrics, the macro context and the company's news.

Marriott operates a global network of hotels and resorts under luxury and select brands, using a franchise and management model. Marriott presents a high-quality business with exceptional operating margins (65.28%) and revenue growth of 11.1%, but its high leverage (ND/EBITDA 3.6) and demanding valuation (P/E 36.5) make it sensitive to the current rising interest rate environment.

Score by category

CategoryScore
Financial health5.3
Quality / Moat7.7
Valuation4.0
Growth6.1
Dividend5.1
Momentum7.5
Risk & Context5.8

OVERALL SCORE: 6.0/10

Context and risks

Marriott's business is lodging, a discretionary consumer sector. The rise in crude oil and geopolitical tensions can affect travel demand, but there is no direct and demonstrable impact on the company's margins or cost structure. The rise in interest rates is a relevant factor for its debt, but it is already reflected in its leverage (ND/EBITDA 3.6) and valuation (P/E 36.5).

News considered in the analysis

  • The Timeshare Donation Deduction Nobody Mentions: It Will Be Based on What Your Timeshare Would Actually Sell For — Artículo genérico sobre deducciones fiscales de timeshares, sin información específica sobre Marriott ni impacto material en sus beneficios.
  • KKR sells Sheraton brand’s 16 hotels in Japan — Operación de un tercero (KKR) sobre hoteles Sheraton en Japón; Marriott gestiona la marca Sheraton, pero la venta de activos por parte de un propietario no afecta materialmente el modelo de franquicia/gestion de Marriott.
  • Is Booking's Slowdown A Pause Or Its New Pace? — Análisis sobre un competidor (Booking) sin implicación directa y demostrable para los resultados de Marriott.
  • Marriott (MAR) vs Hilton (HLT): Which is a Better Stock to Buy — Comparativa genérica entre dos competidores, sin información nueva que afecte la valoración de Marriott.
  • Does The Move In Airbnb Stock Change Anything? — Análisis sobre Airbnb, un competidor en el sector de alojamiento, pero sin información específica que afecte a Marriott.

Verdict: Hold. The strong competitive position and growth justify the premium, but debt and valuation limit the upside potential in the short term.

Main risk: The main risk is the high financial leverage (Net Debt/EBITDA of 3.60) in a context of rising interest rates, which could compress margins and limit financial flexibility if travel demand weakens.

Other Consumer Cyclical companies

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Automatically generated analysis from fundamental, market and news data. Not personalised financial advice — a research tool, not an individual recommendation. Past performance does not guarantee future results. Last update of this analysis: 2026-09-28. Legal notice, privacy & cookies.