Coupang CPNG
United StatesConsumer Cyclical · Internet RetailUSD
23.51 USD (+58.7%)
18 analysts
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Coupang is South Korea's leading e-commerce platform, known for its same-day delivery service (Rocket Delivery), operating an extensive proprietary logistics network to offer a fast and reliable shopping experience.
Key points
from its scores- ✕Poor share-price trend0.6
- ✕Fragile balance sheet0.8
- ✕Little competitive advantage1.3
AI analysis
bottom line, main risk, context and newsThe combination of an extremely leveraged balance sheet, negative returns, and a demanding valuation (P/E 54.36) makes the risk/reward profile unfavorable, even considering its leadership position in South Korean e-commerce.
Coupang presents a very weak financial profile: its Net Debt/EBITDA is 10.37, operating margin is negative (-6.28%), and both ROE and ROIC are deeply negative (-20% and -25.81%). Despite 3.90% revenue growth, the company is highly leveraged and does not generate shareholder value, reflected in a forward P/E of 54.36 and a negative FCF yield.
The main risk is the extremely high financial leverage (Net Debt/EBITDA of 10.37) combined with negative operating profitability, which could lead to solvency issues if growth stalls or financing conditions tighten.
Context and risks
Coupang operates in South Korea, a market with a strong regulatory component on e-commerce and logistics, and its business is highly concentrated in that country. Although governance is solid, dependence on a single market and local regulatory pressure on digital platforms and delivery workers' conditions represent a business model and regulatory risk not captured by financial metrics.
Is Coupang stock cheap or expensive?
at the analysis dateOn Price / sales, it trades 40% below the Consumer Cyclical median.
| Multiple | Company | Sector | Difference |
|---|---|---|---|
| Price / book | 8.9 | 2.9 | +209% |
| Price / sales | 0.7 | 1.3 | −40% |
Sector: median of the 228 Consumer Cyclical companies analysed. In bold, the multiples used for the comparison.
Valuation score: 2.4 out of 10 (median for Consumer Cyclical: 6.6).
Average analyst target: 23.51 USD, +58.7% versus the price.
A discount may reflect more risk or slower growth than its sector: Financial health 0.8 (sector 5.7), Growth 5.4 (sector 5.9).
Work out its fair value yourself →How much would you have made investing every month? →
Comparing it with its sector does not say whether it is a good buy: this is not investment advice.
Score by category
0 to 10 · hover overtap each one to see what it measuresKey metrics
at the analysis date · compared with the Consumer Cyclical medianValuation
- Forward P/E
- 54.4
- EV / EBITDA
- −553.1
- Price / book
- 8.9
- Price / sales
- 0.7
- PEG
- 1.17
- Market cap
- 26.6B USD
- Enterprise value
- 25.4B USD
Profitability
- ROE
- −20.0%
- ROA
- −2.1%
- ROIC (approx.)
- −25.8%
- Gross margin
- 28.4%
- Operating margin
- −6.3%
- Net margin
- −2.2%
- Free cash flow
- −246.4M USD
- FCF yield
- −0.9%
Solvency
- Total debt
- 5.6B USD
- Net debt
- −477.0M USD
- Cash
- 6.1B USD
- EBITDA
- −46.0M USD
- Net debt / EBITDA
- 10.37
- Debt / equity
- 188.58
- Current ratio
- 0.87
- Quick ratio
- 0.61
Growth
- Revenue growth
- +3.9%
- EPS (TTM)
- −0.43 USD
- EPS (forward)
- 0.27 USD
Dividend
- Dividend yield
- 0.0%
- Payout
- 0.0%
Risk and market
- Beta
- 1.17
- Analyst consensus
- Buy (18)
- Target price
- 23.51 USD
- 52-week range
- 13.35 – 32.70
Recent news
All CPNG news →Compare it with its sector
All 228 in Consumer Cyclical →Frequently asked questions about Coupang
Is Coupang stock cheap or expensive?
On Price / sales, it trades 40% below the Consumer Cyclical median. Valuation score: 2.4 out of 10 (median for Consumer Cyclical: 6.6). Average analyst target: 23.51 USD, +58.7% versus the price. This is not investment advice.
What score does Coupang get on MeridIAn Screener?
It scores 2.5 out of 10, rank 2,109 of 2,130 (better than 1% of the companies analysed). Its strongest category is Growth (5.4) and its weakest, Momentum (0.6). Analysis of 08/10/2026.
How much is Coupang worth on the stock market?
Its market capitalisation is 26.6B USD and its enterprise value, debt included, is 25.4B USD.
How much debt does Coupang have?
It has more cash than debt: net cash of 477.0M USD.
Does Coupang pay a dividend?
It pays no dividend, or almost none.
How has Coupang stock performed over the last year?
It has fallen 52.6% over the last year, excluding dividends. Over the last 52 weeks it has traded between 13.35 and 32.70 USD. Past performance does not guarantee future results.
What do analysts think of Coupang?
18 analysts cover it; their average recommendation is “Buy” and their average target is 23.51 USD (+58.7% versus the price). It is an estimate, not market data.