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⚠️ Not investment advice. Past performance does not guarantee future results.
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Booking Holdings BKNG

United States Consumer Cyclical
7.2/10
AI Analyst score
163.95 USD
Last price at analysis date · analyst target 238.78 (+45.6%)
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🟡 HOLD — Hold positions; the strength of the balance sheet and earnings growth offset the pressure from interest rates.

Booking Holdings is a digital travel platform operating brands like Booking.com, Kayak, and Priceline, connecting consumers with hotels, flights, car rentals, and other travel experiences through its marketplace. Booking Holdings shows solid financial health (debt/EBITDA of 0.36) and exceptional earnings growth of 130%, although its valuation (P/E 18.22) could be pressured by rising interest rates.

Financial health
7.8
Quality / Moat
9.0
Valuation
7.1
Growth
8.2
Dividend
4.5
Momentum
4.9
Risk & Context
5.5

Detailed metrics

Market and fundamental data as of the analysis date.

💵 Valuation
P/E18.22
Fwd P/E13.26
EV/EBITDA12.19
P/B-11.52
P/S4.50
PEG0.90
Market cap123.19 B USD
Enterprise value126.90 B USD
🏰 Quality and moat
ROIC (approx.)N/D
Gross margin87.23%
FCF conversion74%
Operating margin34.41%
📈 Profitability and margins
ROEN/D
ROA20.38%
Net margin25.53%
FCF7.73 B USD
FCF yield6.27%
🏦 Solvency and liquidity
Total debt20.92 B USD
Net debt3.71 B USD
Cash17.21 B USD
EBITDA10.41 B USD
Net debt / EBITDA0.36
D/EN/D
Current ratio1.09
Quick ratio1.02
🚀 Growth
Revenue growth8.10%
Earnings growth130.00%
EPS (TTM)9.00 USD
EPS (Fwd)12.37 USD
💰 Dividend and risk
Dividend yield1.02%
Payout17.9%
Beta1.07
Analyst consensusBuy (37)
Target price238.78 USD
52-week range150.14 USD – 225.00 USD
⚠️ Main risk: The main risk is a more pronounced slowdown in consumer travel spending if higher interest rates and inflation affect consumer confidence.
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Full AI report

Generated automatically from the metrics, the macro context and the company's news.

Booking Holdings is a digital travel platform operating brands like Booking.com, Kayak, and Priceline, connecting consumers with hotels, flights, car rentals, and other travel experiences through its marketplace. Booking Holdings shows solid financial health (debt/EBITDA of 0.36) and exceptional earnings growth of 130%, although its valuation (P/E 18.22) could be pressured by rising interest rates.

Score by category

CategoryScore
Financial health7.8
Quality / Moat9.0
Valuation7.1
Growth8.2
Dividend4.5
Momentum4.9
Risk & Context5.5

OVERALL SCORE: 7.2/10

Context and risks

The rise in 10-year Treasury yields (5.17%) and weakness in the tech sector due to AI concerns pressure the valuation of growth companies like Booking. However, its defensive business model within consumer discretionary and its solid balance sheet mitigate the impact.

News considered in the analysis

  • Banks have profited from idle cash for years. AI agents could change that. — Noticia genérica sobre el sector bancario y la IA, sin impacto directo en el negocio de Booking.
  • How Low Could Expedia Stock Go If A Real Shock Follows This Slide? — Análisis de un competidor directo (Expedia) que sugiere debilidad en el sector de viajes online, lo que podría reflejarse en Booking.
  • Is Booking's Slowdown A Pause Or Its New Pace? — Titular de Trefis que cuestiona si la desaceleración del crecimiento de Booking es temporal o estructural, lo que podría presionar la valoración.
  • Does The Move In Airbnb Stock Change Anything? — Análisis de un competidor (Airbnb) sin implicaciones directas para Booking.
  • The Case For Airbnb Stock Rests On One Thing — Opinión sobre un competidor, sin información nueva sobre Booking.

Verdict: Hold positions; the strength of the balance sheet and earnings growth offset the pressure from interest rates.

Main risk: The main risk is a more pronounced slowdown in consumer travel spending if higher interest rates and inflation affect consumer confidence.

Other Consumer Cyclical companies

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Automatically generated analysis from fundamental, market and news data. Not personalised financial advice — a research tool, not an individual recommendation. Past performance does not guarantee future results. Last update of this analysis: 2026-09-28. Legal notice, privacy & cookies.