adidas ADS.DE
adidas AG is a German company that designs, manufactures, and sells sports footwear, apparel, and accessories under the adidas and Reebok brands, operating through its own stores, retailers, and its e-commerce platform. adidas shows moderate financial health (5.88) with an operating margin of 8.51% and an ROE of 24.32%, but earnings growth is negative (-2.40%) and momentum is weak (4.11). Valuation is attractive with a forward P/E of 12.61, but competition and sector weakness could limit growth.
Detailed metrics
Market and fundamental data as of the analysis date.
Full AI report
Generated automatically from the metrics, the macro context and the company's news.
adidas AG is a German company that designs, manufactures, and sells sports footwear, apparel, and accessories under the adidas and Reebok brands, operating through its own stores, retailers, and its e-commerce platform. adidas shows moderate financial health (5.88) with an operating margin of 8.51% and an ROE of 24.32%, but earnings growth is negative (-2.40%) and momentum is weak (4.11). Valuation is attractive with a forward P/E of 12.61, but competition and sector weakness could limit growth.
Score by category
| Category | Score |
|---|---|
| Financial health | 5.9 |
| Quality / Moat | 7.0 |
| Valuation | 7.3 |
| Growth | 5.3 |
| Dividend | 6.3 |
| Momentum | 4.1 |
| Risk & Context | 5.0 |
OVERALL SCORE: 6.1/10
Context and risks
Rising US interest rates and a stronger dollar could affect demand for discretionary consumer products in key markets. Additionally, weakness in the sportswear sector and competition from Nike pose risks to adidas' market share.
News considered in the analysis
- Adidas’ Localization Efforts Are Paying Off, Analyst Says — La estrategia de localización de Adidas está siendo reconocida por analistas, lo que podría mejorar la eficiencia de la cadena de suministro y los márgenes.
- David Beckham nets £38 million payout after soaring profits at brands — Noticia sobre las ganancias de David Beckham, no directamente relevante para el negocio de Adidas.
- Down Nearly 80%, Nike Just Won a University-Sized Catalyst From Adidas — Adidas pierde un contrato universitario clave frente a Nike, lo que podría afectar su presencia en el mercado estadounidense y su cuota de mercado.
- 48-year-old mall retailer closed stores as trends change — Noticia genérica sobre el cierre de tiendas en centros comerciales, sin impacto directo en Adidas.
- Why Are Sportswear Stocks in a Rut? — El sector de ropa deportiva enfrenta un momento de debilidad, lo que podría presionar las ventas y la valoración de Adidas.
Verdict: Hold, with caution. Valuation is reasonable, but negative growth and competitive pressure suggest waiting for an improvement in fundamentals before increasing the position.
Main risk: Increasing competition from Nike and weakness in the sportswear sector, along with negative earnings growth, are the main risks for adidas.
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