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⚠️ Not investment advice. Past performance does not guarantee future results.
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eBay EBAY

United States Consumer Cyclical
6.9/10
AI Analyst score
107.90 USD
Last price at analysis date · analyst target 115.96 (+7.5%)
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🟡 HOLD — Hold; business quality and growth justify the current valuation, but the upside is limited without a clear catalyst.

eBay operates a global e-commerce marketplace connecting buyers and sellers, generating revenue from sales fees and payment services. eBay shows solid financial health (ND/EBITDA 1.24) and exceptional quality (ROE 46.61%), with 55% earnings growth that the market already partially prices in (P/E 22.67).

Financial health
6.8
Quality / Moat
8.4
Valuation
5.9
Growth
8.4
Dividend
5.2
Momentum
7.9
Risk & Context
4.7

Detailed metrics

Market and fundamental data as of the analysis date.

💵 Valuation
P/E22.67
Fwd P/E16.07
EV/EBITDA16.75
P/B10.29
P/S4.00
PEG1.54
Market cap48.02 B USD
Enterprise value51.85 B USD
🏰 Quality and moat
ROIC (approx.)21.9%
Gross margin72.05%
FCF conversion51%
Operating margin21.57%
📈 Profitability and margins
ROE46.61%
ROA9.15%
Net margin18.57%
FCF1.58 B USD
FCF yield3.29%
🏦 Solvency and liquidity
Total debt7.14 B USD
Net debt3.83 B USD
Cash3.31 B USD
EBITDA3.10 B USD
Net debt / EBITDA1.24
D/E153.01
Current ratio1.02
Quick ratio0.92
🚀 Growth
Revenue growth14.80%
Earnings growth55.00%
EPS (TTM)4.76 USD
EPS (Fwd)6.72 USD
💰 Dividend and risk
Dividend yield1.15%
Payout25.2%
Beta1.34
Analyst consensusHold (27)
Target price115.96 USD
52-week range78.03 USD – 119.31 USD
⚠️ Main risk: Increasing competition from Amazon and other marketplaces in e-commerce, which could pressure GMV growth and take rates in the medium term.
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Full AI report

Generated automatically from the metrics, the macro context and the company's news.

eBay operates a global e-commerce marketplace connecting buyers and sellers, generating revenue from sales fees and payment services. eBay shows solid financial health (ND/EBITDA 1.24) and exceptional quality (ROE 46.61%), with 55% earnings growth that the market already partially prices in (P/E 22.67).

Score by category

CategoryScore
Financial health6.8
Quality / Moat8.4
Valuation5.9
Growth8.4
Dividend5.2
Momentum7.9
Risk & Context4.7

OVERALL SCORE: 6.9/10

Context and risks

eBay's business (global marketplace) has no direct and material exposure to the macro factors described (rates, oil, geopolitics). The oil rally does not materially affect its cost structure, and its valuation (P/E 22.67) is not of extremely long duration to be disproportionately hit by rising rates.

News considered in the analysis

  • Amazon Opened Seller Central to Walmart and eBay but Blocked Meta’s Muse. Here’s What Connects the Two Moves — Ruido sobre la estrategia de Amazon, sin impacto directo en los fundamentales de eBay.
  • GameStop Tumbles 8% Despite Ryan Cohen’s $26M Insider Buy; eBay Ticks Up — Mención tangencial a eBay en un titular sobre GameStop; sin información nueva sobre la empresa.
  • Amazon Expands Multichannel Tools for Sellers — La expansión de las herramientas multicanal de Amazon podría aumentar la competencia por los vendedores, pero el impacto en eBay es incierto y probablemente limitado a medio plazo.
  • How eBay’s Recommerce Push and Depop Deal Could Reframe the Story for EBAY Investors — El análisis destaca el potencial de las iniciativas de recomercio y la adquisición de Depop para impulsar el crecimiento, aunque es una opinión de analista y no un hecho confirmado.
  • CoreWeave upgraded, Etsy downgraded: Wall Street's top analyst calls — La rebaja de Etsy, un competidor directo, podría reflejar un sentimiento negativo hacia el sector de marketplaces, pero no es una noticia específica sobre eBay.

Verdict: Hold; business quality and growth justify the current valuation, but the upside is limited without a clear catalyst.

Main risk: Increasing competition from Amazon and other marketplaces in e-commerce, which could pressure GMV growth and take rates in the medium term.

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Automatically generated analysis from fundamental, market and news data. Not personalised financial advice — a research tool, not an individual recommendation. Past performance does not guarantee future results. Last update of this analysis: 2026-09-28. Legal notice, privacy & cookies.