JD Sports Fashion JD.L
United KingdomConsumer Cyclical · Apparel RetailLondon Stock Exchange · GBP
1.02 GBP (+22.0%)
18 analysts
Trading 2120.30 €Open account ↗
Trade Republic1.00 €Open account ↗
XTB1.00 €affiliateOpen account ↗XTB1.00 €★ featured · affiliateOpen account ↗Trading 2120.30 €Open account ↗Trade Republic1.00 €Open account ↗XTB1.00 €★ featured · affiliateOpen account ↗200.00 € order · cheapest cheapest available in your country iCompare all 22 brokers →What does it do?
JD Sports Fashion is the leading UK retailer of sports apparel and footwear, operating a network of physical stores and online platforms under brands such as JD, Size?, and Finish Line, selling products from Nike, Adidas, and other brands.
Listed on London Stock Exchange · Symbol JD.L · LON: JD · Currency GBP
Key points
from its scores- ✓Attractive valuation9.1
- ✓Strong growth7.0
- ✕Poor share-price trend1.3
- ✕Unfavourable risk and backdrop3.6
- ✕Little or no dividend4.0
AI analysis
bottom line, main risk, context and newsThe valuation is tempting, but falling revenue and a weak operating margin warrant caution; it is only an opportunity if sales stabilise and margins improve in the coming quarters.
JD Sports trades at a P/E of 7.59 with an FCF yield of 29.29%, reflecting a very attractive valuation, but the business shows signs of weakness: revenue is falling -0.70% and the operating margin is only 5.53%, which explains the poor momentum of -17.89% and suggests the market is discounting structural deterioration in a competitive sector.
The main risk is the combination of declining revenue (-0.70%) and an operating margin of only 5.53% in a highly competitive discretionary consumer sector, which could further erode profitability and justify the stock's persistent weakness.
Context and risks
JD Sports has no material exposure to current macro factors: its sports apparel retail business does not depend on oil, European gas, or conflict maritime routes, and its net debt of 2.32x EBITDA is moderate, so the rise in long-term rates does not pose a significant financial risk. The main risk is company-specific: an operating margin of only 5.53% in a highly competitive and consumer-sensitive discretionary sector.
Is JD Sports Fashion stock cheap or expensive?
at the analysis dateOn P/E and EV / EBITDA, it trades 53% below the Consumer Cyclical median on average.
| Multiple | Company | Sector | Difference |
|---|---|---|---|
| P/E | 7.6 | 17.8 | −57% |
| EV / EBITDA | 5.9 | 11.2 | −48% |
| Price / book | 1.3 | 2.9 | −54% |
| Price / sales | 0.3 | 1.3 | −75% |
Sector: median of the 228 Consumer Cyclical companies analysed. In bold, the multiples used for the comparison.
Valuation score: 9.1 out of 10 (median for Consumer Cyclical: 6.6).
Average analyst target: 1.02 GBP, +22.0% versus the price.
A discount may reflect more risk or slower growth than its sector: Financial health 5.2 (sector 5.7), Growth 7.0 (sector 5.9).
Classic formulas with standard assumptions (5.1% growth, 8-9% discount rate). Indicative only: they change a lot with the assumptions and are not a recommendation.
Work out its fair value yourself →How much would you have made investing every month? →
Comparing it with its sector does not say whether it is a good buy: this is not investment advice.
Score by category
0 to 10 · hover overtap each one to see what it measuresKey metrics
at the analysis date · compared with the Consumer Cyclical medianValuation
- P/E
- 7.6
- Forward P/E
- 7.2
- EV / EBITDA
- 5.9
- Price / book
- 1.3
- Price / sales
- 0.3
- PEG
- 0.84
- Market cap
- 3.9B GBP
- Enterprise value
- 7.4B GBP
Profitability
- ROE
- 17.4%
- ROA
- 5.5%
- ROIC (approx.)
- 10.6%
- Gross margin
- 46.9%
- Operating margin
- 5.5%
- Net margin
- 4.5%
- Free cash flow
- 1.2B GBP
- FCF yield
- 29.3%
- Cash conversion
- 91%
Solvency
- Total debt
- 3.6B GBP
- Net debt
- 2.9B GBP
- Cash
- 703.0M GBP
- EBITDA
- 1.3B GBP
- Net debt / EBITDA
- 2.32
- Debt / equity
- 104.27
- Current ratio
- 1.51
- Quick ratio
- 0.50
Growth
- Revenue growth
- −0.7%
- Earnings growth
- +327.7%
- EPS (TTM)
- 0.11 GBP
- EPS (forward)
- 0.12 GBP
Dividend
- Dividend yield
- 1.2%
- Payout
- 10.8%
Risk and market
- Beta
- 1.62
- Analyst consensus
- Buy (18)
- Target price
- 1.02 GBP
Recent news
All JD.L news →Compare it with its sector
All 228 in Consumer Cyclical →Frequently asked questions about JD Sports Fashion
Is JD Sports Fashion stock cheap or expensive?
On P/E and EV / EBITDA, it trades 53% below the Consumer Cyclical median on average. Valuation score: 9.1 out of 10 (median for Consumer Cyclical: 6.6). Average analyst target: 1.02 GBP, +22.0% versus the price. This is not investment advice.
What score does JD Sports Fashion get on MeridIAn Screener?
It scores 5.9 out of 10, rank 1,080 of 2,130 (better than 47% of the companies analysed). Its strongest category is Valuation (9.1) and its weakest, Momentum (1.3). Analysis of 08/10/2026.
What is JD Sports Fashion's P/E ratio?
Its P/E is 7.6: the share price equals 7.6 times earnings per share over the last 12 months. The Consumer Cyclical median is 17.8. Based on the earnings analysts expect, the forward P/E is 7.2.
How much is JD Sports Fashion worth on the stock market?
Its market capitalisation is 3.9B GBP and its enterprise value, debt included, is 7.4B GBP.
How much debt does JD Sports Fashion have?
Its net debt (debt minus cash) is 2.9B GBP. That is 2.32 times its EBITDA; the Consumer Cyclical median is 1.91.
Does JD Sports Fashion pay a dividend?
Yes: its dividend yield is 1.20% and it pays out 11% of its earnings.
How has JD Sports Fashion stock performed over the last year?
It has fallen 12.6% over the last year, excluding dividends. Over the last 52 weeks it has traded between 0.00 and 1.05 GBP. Past performance does not guarantee future results.
What do analysts think of JD Sports Fashion?
18 analysts cover it; their average recommendation is “Buy” and their average target is 1.02 GBP (+22.0% versus the price). It is an estimate, not market data.