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⚠️ Not investment advice. Past performance does not guarantee future results.
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Prudential Financial PRU

United States Financial Services
6.3/10
AI Analyst score
119.45 USD
Last price at analysis date · analyst target 113.40 (-5.1%)
🛒 Where to buy PRUPartner brokers · US (NYSE/Nasdaq) · sample 200.00 € orderUS (NYSE/Nasdaq)
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🟡 HOLD — Hold or buy on dips: attractive valuation, sustainable dividend and tailwind from high rates, although the 89% earnings growth is not sustainable at this pace.

Prudential Financial is a US life insurer and asset manager offering insurance, annuities, investments, and financial planning to individuals and institutions. Prudential Financial trades at a forward P/E of 8.04 and a P/B adjusted for ROE of 1.09, with earnings growth of 89.2% and a net dividend yield of 4.69%. The rise in long-term rates is a structural tailwind for its investment margin, and the exit from emerging markets simplifies the business.

Financial health
4.6
Quality / Moat
4.1
Valuation
6.7
Growth
8.7
Dividend
8.5
Momentum
6.2
Risk & Context
7.3

Detailed metrics

Market and fundamental data as of the analysis date.

💵 Valuation
P/E10.83
Fwd P/E8.04
EV/EBITDA11.87
P/B1.31
P/S0.63
PEG0.69
Market cap41.21 B USD
Enterprise value61.77 B USD
🏰 Quality and moat
ROIC (approx.)5.6%
Gross margin29.02%
FCF conversion145%
Operating margin7.52%
📈 Profitability and margins
ROE12.01%
ROA0.43%
Net margin6.01%
FCF7.53 B USD
FCF yield18.27%
🏦 Solvency and liquidity
Total debt56.68 B USD
Net debt17.55 B USD
Cash39.14 B USD
EBITDA5.21 B USD
Net debt / EBITDA3.37
D/E163.89
Current ratio0.78
Quick ratio0.68
🚀 Growth
Revenue growth14.10%
Earnings growth89.20%
EPS (TTM)11.03 USD
EPS (Fwd)14.86 USD
💰 Dividend and risk
Dividend yield4.69%
Payout49.9%
Beta0.82
Analyst consensusHold (15)
Target price113.40 USD
52-week range91.89 USD – 127.72 USD
⚠️ Main risk: The main risk is the balance sheet's sensitivity to a sharp decline in long-term rates, which would compress the investment margin and the value of the long-duration asset portfolio.
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Full AI report

Generated automatically from the metrics, the macro context and the company's news.

Prudential Financial is a US life insurer and asset manager offering insurance, annuities, investments, and financial planning to individuals and institutions. Prudential Financial trades at a forward P/E of 8.04 and a P/B adjusted for ROE of 1.09, with earnings growth of 89.2% and a net dividend yield of 4.69%. The rise in long-term rates is a structural tailwind for its investment margin, and the exit from emerging markets simplifies the business.

Score by category

CategoryScore
Financial health4.6
Quality / Moat4.1
Valuation6.7
Growth8.7
Dividend8.5
Momentum6.2
Risk & Context7.3

OVERALL SCORE: 6.3/10

Context and risks

The rise in long-term rates (30-year at 19-year highs) is a tailwind for life insurers, which reinvest their portfolios at those yields. No material company-specific regulatory or geopolitical risk is identified beyond the sector standard.

News considered in the analysis

  • Prudential Advances Emerging-Market Exit With $185M Alexforbes Sale — La venta de su participación en Alexander Forbes por 185M USD simplifica el negocio y reduce exposición a mercados emergentes, aunque el importe es modesto frente al tamaño de la compañía.
  • Prudential Financial (PRU) Is Getting Fresh Attention, What Is The Market Weighing? — Artículo de análisis general sin información nueva concreta.
  • The 30-Year Treasury Yield Just Hit a 19-Year High. Life Insurers Reinvest at Those Rates for Decades. — Los altos rendimientos a largo plazo mejoran el retorno de las nuevas inversiones de las aseguradoras de vida, un viento a favor estructural para el margen de inversión de PRU.
  • Prudential Financial (PRU) Stock May Trade At A Discount After Stake Sale Plan — La venta de participaciones podría liberar valor y reducir el descuento de valoración, aunque el efecto es limitado.
  • Prudential Financial (PRU) Will Exit Its Entire Alexander Forbes Stake — La salida completa de Alexander Forbes confirma la estrategia de retirada de mercados emergentes, reduciendo riesgo geopolítico y de gobernanza.

Verdict: Hold or buy on dips: attractive valuation, sustainable dividend and tailwind from high rates, although the 89% earnings growth is not sustainable at this pace.

Main risk: The main risk is the balance sheet's sensitivity to a sharp decline in long-term rates, which would compress the investment margin and the value of the long-duration asset portfolio.

Other Financial Services companies

Neighbours in the sector ranking, to compare without going back to the index.

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Automatically generated analysis from fundamental, market and news data. Not personalised financial advice — a research tool, not an individual recommendation. Past performance does not guarantee future results. Last update of this analysis: 2026-09-28. Legal notice, privacy & cookies.