
9.85 EUR (+44.8%)
13 analysts
What does it do?
TUI AG is one of the world's largest tourism groups, integrating travel agencies, airlines, hotels, and cruises, offering package holidays and travel services to customers across Europe.
Listed on Xetra · Symbol TUI1.DE · ETR: TUI1 · Currency EUR
Key points
from its scores- ✓Attractive valuation7.1
- ✕Weak growth0.8
- ✕Little competitive advantage3.6
- ✕Fragile balance sheet3.7
AI analysis
bottom line, main risk, context and newsAlthough the valuation is tempting, the sharp decline in earnings and weak cash generation suggest waiting for signs of stabilization before buying.
TUI presents a very attractive valuation (P/E 6.19) but with a business in clear deceleration: revenues are falling 6.1% and profits 55.6%, with a very thin operating margin (2.12%) and negative free cash flow conversion (-53.12%). Financial health is mediocre (3.71) and growth is the weakest point (1.25).
The main risk is the weakness of the business: the decline in revenue and profit, along with a very low operating margin and negative free cash flow conversion, indicates that current profitability may not be sustainable.
Context and risks
TUI operates in the travel sector, highly sensitive to demand trends and fuel costs. Although the current macro context does not affect it directly and materially, weak consumer spending in a rising rate environment and volatility in crude oil prices represent risks to its operating margin, which is already very thin (2.12%).
Is TUI stock cheap or expensive?
at the analysis dateOn P/E and EV / EBITDA, it trades 55% below the Consumer Cyclical median on average.
| Multiple | Company | Sector | Difference |
|---|---|---|---|
| P/E | 6.2 | 17.8 | −65% |
| EV / EBITDA | 6.1 | 11.2 | −45% |
| Price / book | 1.9 | 2.9 | −33% |
| Price / sales | 0.1 | 1.3 | −88% |
Sector: median of the 228 Consumer Cyclical companies analysed. In bold, the multiples used for the comparison.
Valuation score: 7.1 out of 10 (median for Consumer Cyclical: 6.6).
Average analyst target: 9.85 EUR, +44.8% versus the price.
A discount may reflect more risk or slower growth than its sector: Financial health 3.7 (sector 5.7), Growth 0.8 (sector 5.9).
Classic formulas with standard assumptions (10.0% growth, 8-9% discount rate). Indicative only: they change a lot with the assumptions and are not a recommendation.
Work out its fair value yourself →How much would you have made investing every month? →
Comparing it with its sector does not say whether it is a good buy: this is not investment advice.
Score by category
0 to 10 · hover overtap each one to see what it measuresKey metrics
at the analysis date · compared with the Consumer Cyclical medianValuation
- P/E
- 6.2
- Forward P/E
- 5.1
- EV / EBITDA
- 6.1
- Price / book
- 1.9
- Price / sales
- 0.1
- PEG
- 1.30
- Market cap
- 3.5B EUR
- Enterprise value
- 6.9B EUR
Profitability
- ROE
- 35.7%
- ROA
- 2.6%
- ROIC (approx.)
- 7.9%
- Gross margin
- 8.2%
- Operating margin
- 2.1%
- Net margin
- 2.5%
- Free cash flow
- −596.6M EUR
- FCF yield
- −17.3%
- Cash conversion
- −53%
Solvency
- Total debt
- 4.6B EUR
- Net debt
- 2.3B EUR
- Cash
- 2.2B EUR
- EBITDA
- 1.1B EUR
- Net debt / EBITDA
- 2.09
- Debt / equity
- 160.57
- Current ratio
- 0.55
- Quick ratio
- 0.32
Growth
- Revenue growth
- −6.1%
- Earnings growth
- −55.6%
- EPS (TTM)
- 1.10 EUR
- EPS (forward)
- 1.33 EUR
Dividend
- Dividend yield
- 1.5%
- Payout
- 9.1%
Risk and market
- Beta
- 1.40
- Analyst consensus
- Buy (13)
- Target price
- 9.85 EUR
- 52-week range
- 6.08 – 9.56
Recent news
All TUI1.DE news →Compare it with its sector
All 228 in Consumer Cyclical →Frequently asked questions about TUI
Is TUI stock cheap or expensive?
On P/E and EV / EBITDA, it trades 55% below the Consumer Cyclical median on average. Valuation score: 7.1 out of 10 (median for Consumer Cyclical: 6.6). Average analyst target: 9.85 EUR, +44.8% versus the price. This is not investment advice.
What score does TUI get on MeridIAn Screener?
It scores 4.2 out of 10, rank 1,944 of 2,130 (better than 9% of the companies analysed). Its strongest category is Valuation (7.1) and its weakest, Growth (0.8). Analysis of 08/10/2026.
What is TUI's P/E ratio?
Its P/E is 6.2: the share price equals 6.2 times earnings per share over the last 12 months. The Consumer Cyclical median is 17.8. Based on the earnings analysts expect, the forward P/E is 5.1.
How much is TUI worth on the stock market?
Its market capitalisation is 3.5B EUR and its enterprise value, debt included, is 6.9B EUR.
How much debt does TUI have?
Its net debt (debt minus cash) is 2.3B EUR. That is 2.09 times its EBITDA; the Consumer Cyclical median is 1.91.
Does TUI pay a dividend?
Yes: its dividend yield is 1.47% and it pays out 9% of its earnings.
How has TUI stock performed over the last year?
It has fallen 9.1% over the last year, excluding dividends. Over the last 52 weeks it has traded between 6.08 and 9.56 EUR. Past performance does not guarantee future results.
What do analysts think of TUI?
13 analysts cover it; their average recommendation is “Buy” and their average target is 9.85 EUR (+44.8% versus the price). It is an estimate, not market data.
