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⚠️ Not investment advice. Past performance does not guarantee future results.
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TUI TUI1.DE

GermanyConsumer Cyclical · Travel ServicesXetra · EUR
4.2AI score
Rank 1,944 of 2,130
better than 9% of companies
6.80EUR
▼ 9.1% in one year
TUI1.DE MSCI World +22.1%
Average analyst target
9.85 EUR (+44.8%)
13 analysts
52-wk low 6.08High 9.56
📈 Chart on TradingView ↗(affiliate link)Analysis of 08/10/2026

What does it do?

TUI AG is one of the world's largest tourism groups, integrating travel agencies, airlines, hotels, and cruises, offering package holidays and travel services to customers across Europe.

Listed on Xetra · Symbol TUI1.DE · ETR: TUI1 · Currency EUR

Key points

from its scores
  • ✓Attractive valuation7.1
  • ✕Weak growth0.8
  • ✕Little competitive advantage3.6
  • ✕Fragile balance sheet3.7

AI analysis

bottom line, main risk, context and news
Bottom line

Although the valuation is tempting, the sharp decline in earnings and weak cash generation suggest waiting for signs of stabilization before buying.

TUI presents a very attractive valuation (P/E 6.19) but with a business in clear deceleration: revenues are falling 6.1% and profits 55.6%, with a very thin operating margin (2.12%) and negative free cash flow conversion (-53.12%). Financial health is mediocre (3.71) and growth is the weakest point (1.25).

⚠ Main risk

The main risk is the weakness of the business: the decline in revenue and profit, along with a very low operating margin and negative free cash flow conversion, indicates that current profitability may not be sustainable.

Context and risks

TUI operates in the travel sector, highly sensitive to demand trends and fuel costs. Although the current macro context does not affect it directly and materially, weak consumer spending in a rising rate environment and volatility in crude oil prices represent risks to its operating margin, which is already very thin (2.12%).

Is TUI stock cheap or expensive?

at the analysis date
Cheaper than its sector

On P/E and EV / EBITDA, it trades 55% below the Consumer Cyclical median on average.

MultipleCompanySectorDifference
P/E6.217.8−65%
EV / EBITDA6.111.2−45%
Price / book1.92.9−33%
Price / sales0.11.3−88%

Sector: median of the 228 Consumer Cyclical companies analysed. In bold, the multiples used for the comparison.

Valuation score: 7.1 out of 10 (median for Consumer Cyclical: 6.6).

Average analyst target: 9.85 EUR, +44.8% versus the price.

A discount may reflect more risk or slower growth than its sector: Financial health 3.7 (sector 5.7), Growth 0.8 (sector 5.9).

Indicative fair value · EUR
Graham31.35▲ +361% vs price
Dividends3.50▼ −49% vs price
Price6.80at the analysis date

Classic formulas with standard assumptions (10.0% growth, 8-9% discount rate). Indicative only: they change a lot with the assumptions and are not a recommendation.

Work out its fair value yourself →How much would you have made investing every month? →

Comparing it with its sector does not say whether it is a good buy: this is not investment advice.

🛒 Where to buy TUI1.DECheapest · Germany (Xetra) · sample 200.00 € orderCheapest · Germany (Xetra) · sample 200.00 € orderAvailable in your country · Germany (Xetra) · sample 200.00 € order
By the cost of that order: commission and FX, taxes excluded (public fee schedules). Brokers marked «affiliate» may pay Meridian a commission at no cost to you. This is not investment advice. · Compare all 22 brokers by real cost →

Score by category

0 to 10 · hover overtap each one to see what it measures
Financial healthiWeak3.7Consumer Cyclical median: 5.7
Quality / MoatiWeak3.6Consumer Cyclical median: 5.7
ValuationiGood7.1Consumer Cyclical median: 6.6
GrowthiPoor0.8Consumer Cyclical median: 5.9
DividendiWeak3.9Consumer Cyclical median: 4.5
MomentumiWeak4.5Consumer Cyclical median: 5.5
Risk & ContextiWeak4.1Consumer Cyclical median: 5.5
Consumer Cyclical median7 or more 5 to 7 under 5

Key metrics

at the analysis date · compared with the Consumer Cyclical median
P/Ei
6.2
Consumer Cyclical: 17.8below
EV / EBITDAi
6.1
Consumer Cyclical: 11.2below
ROEi
35.7%
Consumer Cyclical: 16.0%above
Operating margini
2.1%
Consumer Cyclical: 10.5%below
Net debt / EBITDAi
2.09
Consumer Cyclical: 1.91above
Revenue growthi
−6.1%
Consumer Cyclical: +5.3%below

Valuation

P/E
6.2
Forward P/E
5.1
EV / EBITDA
6.1
Price / book
1.9
Price / sales
0.1
PEG
1.30
Market cap
3.5B EUR
Enterprise value
6.9B EUR

Profitability

ROE
35.7%
ROA
2.6%
ROIC (approx.)
7.9%
Gross margin
8.2%
Operating margin
2.1%
Net margin
2.5%
Free cash flow
−596.6M EUR
FCF yield
−17.3%
Cash conversion
−53%

Solvency

Total debt
4.6B EUR
Net debt
2.3B EUR
Cash
2.2B EUR
EBITDA
1.1B EUR
Net debt / EBITDA
2.09
Debt / equity
160.57
Current ratio
0.55
Quick ratio
0.32

Growth

Revenue growth
−6.1%
Earnings growth
−55.6%
EPS (TTM)
1.10 EUR
EPS (forward)
1.33 EUR

Dividend

Dividend yield
1.5%
Payout
9.1%

Risk and market

Beta
1.40
Analyst consensus
Buy (13)
Target price
9.85 EUR
52-week range
6.08 – 9.56

Compare it with its sector

All 228 in Consumer Cyclical →
See the full ranking with filters →

Keep browsing the ranking

sorted by score, highest first

Frequently asked questions about TUI

Is TUI stock cheap or expensive?

On P/E and EV / EBITDA, it trades 55% below the Consumer Cyclical median on average. Valuation score: 7.1 out of 10 (median for Consumer Cyclical: 6.6). Average analyst target: 9.85 EUR, +44.8% versus the price. This is not investment advice.

What score does TUI get on MeridIAn Screener?

It scores 4.2 out of 10, rank 1,944 of 2,130 (better than 9% of the companies analysed). Its strongest category is Valuation (7.1) and its weakest, Growth (0.8). Analysis of 08/10/2026.

What is TUI's P/E ratio?

Its P/E is 6.2: the share price equals 6.2 times earnings per share over the last 12 months. The Consumer Cyclical median is 17.8. Based on the earnings analysts expect, the forward P/E is 5.1.

How much is TUI worth on the stock market?

Its market capitalisation is 3.5B EUR and its enterprise value, debt included, is 6.9B EUR.

How much debt does TUI have?

Its net debt (debt minus cash) is 2.3B EUR. That is 2.09 times its EBITDA; the Consumer Cyclical median is 1.91.

Does TUI pay a dividend?

Yes: its dividend yield is 1.47% and it pays out 9% of its earnings.

How has TUI stock performed over the last year?

It has fallen 9.1% over the last year, excluding dividends. Over the last 52 weeks it has traded between 6.08 and 9.56 EUR. Past performance does not guarantee future results.

What do analysts think of TUI?

13 analysts cover it; their average recommendation is “Buy” and their average target is 9.85 EUR (+44.8% versus the price). It is an estimate, not market data.