⚠️ Not investment advice. This is a quantitative research tool; every decision is the user's own responsibility. Past performance does not guarantee future results.⚠️ Not investment advice. Past performance does not guarantee future results.
⚠️ Not investment advice. Past performance does not guarantee future results.
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Wayfair W

United StatesConsumer Cyclical · Internet RetailUSD
4.3AI score
Rank 1,928 of 2,130
better than 9% of companies
104.47USD
▲ 40.6% in one year
W MSCI World +22.1%
Average analyst target
123.69 USD (+18.4%)
29 analysts
52-wk low 55.60High 119.98
📈 Chart on TradingView ↗(affiliate link)Analysis of 08/10/2026

What does it do?

Wayfair is an online retailer of furniture and home goods operating a digital marketplace, selling products from thousands of suppliers directly to consumers in North America and Europe.

Key points

from its scores
  • ✓Good share-price trend8.8
  • ✓High-quality business7.0
  • ✕Unfavourable risk and backdrop0.3
  • ✕Little or no dividend1.5
  • ✕Fragile balance sheet2.0

AI analysis

bottom line, main risk, context and news
Bottom line

The high debt and demanding valuation do not justify new positions until a sustainable improvement in operating margin is confirmed.

Wayfair shows very weak financial health (Net Debt/EBITDA of 6.70 and a current ratio of 0.74) contrasting with acceptable business quality (gross margin of 30.35% and strong cash conversion of 133.23%). Its valuation is demanding (EV/EBITDA of 47.12) and revenue growth is moderate (7.50%), suggesting the market already discounts significant improvement that the company has yet to prove.

⚠ Main risk

Extreme leverage (Net Debt/EBITDA of 6.70) with a current ratio of 0.74 exposes Wayfair to significant financial risk if growth decelerates or interest rates remain high, limiting its refinancing capacity.

Context and risks

No recent relevant news and no material exposure to current macro factors. The online home furniture e-commerce business does not depend on commodities or conflict shipping routes, and its debt, although high, is not concentrated in short-term maturities that the current rate environment could immediately aggravate.

Is Wayfair stock cheap or expensive?

at the analysis date
Pricier than its sector

On EV / EBITDA, it trades 320% above the Consumer Cyclical median.

MultipleCompanySectorDifference
EV / EBITDA47.111.2+320%
Price / sales1.11.3−15%

Sector: median of the 228 Consumer Cyclical companies analysed. In bold, the multiples used for the comparison.

Valuation score: 3.6 out of 10 (median for Consumer Cyclical: 6.6).

Average analyst target: 123.69 USD, +18.4% versus the price.

A premium can be justified if the company is of higher quality or grows faster than its sector: Quality / Moat 7.0 (sector 5.7), Growth 6.2 (sector 5.9).

Indicative fair value · USD
Cash flow (DCF)62.68▼ −40% vs price
Price104.47at the analysis date

Classic formulas with standard assumptions (5.0% growth, 8-9% discount rate). Indicative only: they change a lot with the assumptions and are not a recommendation.

Work out its fair value yourself →How much would you have made investing every month? →

Comparing it with its sector does not say whether it is a good buy: this is not investment advice.

🛒 Where to buy WCheapest · US (NYSE/Nasdaq) · sample 200.00 € orderCheapest · US (NYSE/Nasdaq) · sample 200.00 € orderAvailable in your country · US (NYSE/Nasdaq) · sample 200.00 € order
By the cost of that order: commission and FX, taxes excluded (public fee schedules). Brokers marked «affiliate» may pay Meridian a commission at no cost to you. This is not investment advice. · Compare all 22 brokers by real cost →

Score by category

0 to 10 · hover overtap each one to see what it measures
Financial healthiPoor2.0Consumer Cyclical median: 5.7
Quality / MoatiGood7.0Consumer Cyclical median: 5.7
ValuationiWeak3.6Consumer Cyclical median: 6.6
GrowthiFair6.2Consumer Cyclical median: 5.9
DividendiPoor1.5Consumer Cyclical median: 4.5
MomentumiExcellent8.8Consumer Cyclical median: 5.5
Risk & ContextiPoor0.3Consumer Cyclical median: 5.5
Consumer Cyclical median7 or more 5 to 7 under 5

Key metrics

at the analysis date · compared with the Consumer Cyclical median
EV / EBITDAi
47.1
Consumer Cyclical: 11.2above
Operating margini
3.0%
Consumer Cyclical: 10.5%below
Net debt / EBITDAi
6.70
Consumer Cyclical: 1.91above
Revenue growthi
+7.5%
Consumer Cyclical: +5.3%above
Dividend yieldi
0.0%
Consumer Cyclical: 1.2%below
Forward P/Ei
26.9
Consumer Cyclical: 13.2above

Valuation

Forward P/E
26.9
EV / EBITDA
47.1
Price / book
−5.1
Price / sales
1.1
Market cap
13.8B USD
Enterprise value
16.7B USD

Profitability

ROA
5.3%
Gross margin
30.3%
Operating margin
3.0%
Net margin
−2.5%
Free cash flow
471.6M USD
FCF yield
3.4%
Cash conversion
133%

Solvency

Total debt
3.5B USD
Net debt
2.4B USD
Cash
1.1B USD
EBITDA
354.0M USD
Net debt / EBITDA
6.70
Current ratio
0.74
Quick ratio
0.58

Growth

Revenue growth
+7.5%
EPS (TTM)
−2.47 USD
EPS (forward)
3.88 USD

Dividend

Dividend yield
0.0%
Payout
0.0%

Risk and market

Beta
3.02
Analyst consensus
Buy (29)
Target price
123.69 USD
52-week range
55.60 – 119.98

Compare it with its sector

All 228 in Consumer Cyclical →
See the full ranking with filters →

Keep browsing the ranking

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Frequently asked questions about Wayfair

Is Wayfair stock cheap or expensive?

On EV / EBITDA, it trades 320% above the Consumer Cyclical median. Valuation score: 3.6 out of 10 (median for Consumer Cyclical: 6.6). Average analyst target: 123.69 USD, +18.4% versus the price. This is not investment advice.

What score does Wayfair get on MeridIAn Screener?

It scores 4.3 out of 10, rank 1,928 of 2,130 (better than 9% of the companies analysed). Its strongest category is Momentum (8.8) and its weakest, Risk & Context (0.3). Analysis of 08/10/2026.

How much is Wayfair worth on the stock market?

Its market capitalisation is 13.8B USD and its enterprise value, debt included, is 16.7B USD.

How much debt does Wayfair have?

Its net debt (debt minus cash) is 2.4B USD. That is 6.70 times its EBITDA; the Consumer Cyclical median is 1.91.

Does Wayfair pay a dividend?

It pays no dividend, or almost none.

How has Wayfair stock performed over the last year?

It has risen 40.6% over the last year, excluding dividends. Over the last 52 weeks it has traded between 55.60 and 119.98 USD. Past performance does not guarantee future results.

What do analysts think of Wayfair?

29 analysts cover it; their average recommendation is “Buy” and their average target is 123.69 USD (+18.4% versus the price). It is an estimate, not market data.