Primo Brands PRMB
United StatesConsumer Defensive · Beverages - Non-AlcoholicUSD
30.27 USD (+59.3%)
11 analysts
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Primo Brands Corporation is a defensive consumer company operating in the non-alcoholic beverage sector, dedicated to the production and distribution of beverage brands.
Key points
from its scores- ✓Favourable backdrop7.1
- ✕Little or no dividend2.7
- ✕Poor share-price trend2.7
- ✕Fragile balance sheet3.5
AI analysis
bottom line, main risk, context and newsThe growth potential is high, but debt and payout are concerning; wait for an improvement in the balance sheet before increasing the position.
Primo Brands shows exceptional earnings growth (162.80%) and an attractive forward valuation (forward P/E 12.78), but its high leverage (Net Debt/EBITDA 3.97) and unsustainable payout (146.67%) create significant risks in a rising rate environment.
The main risk is the high financial leverage (Net Debt/EBITDA of 3.97) which, combined with rising interest rates, could increase financing costs and put pressure on cash generation.
Context and risks
The company operates in the United States, where governance and regulatory risk is moderate. Although there is no specific news, the non-alcoholic beverage sector faces ongoing regulatory scrutiny on health and labeling issues, which justifies a moderate adjustment.
Is Primo Brands stock cheap or expensive?
at the analysis dateOn P/E and EV / EBITDA, it trades 102% above the Consumer Defensive median on average.
| Multiple | Company | Sector | Difference |
|---|---|---|---|
| P/E | 63.3 | 19.8 | +220% |
| EV / EBITDA | 9.1 | 10.8 | −16% |
| Price / book | 2.3 | 2.7 | −15% |
| Price / sales | 1.0 | 1.2 | −17% |
Sector: median of the 124 Consumer Defensive companies analysed. In bold, the multiples used for the comparison.
Valuation score: 5.1 out of 10 (median for Consumer Defensive: 6.3).
Average analyst target: 30.27 USD, +59.3% versus the price.
A premium can be justified if the company is of higher quality or grows faster than its sector: Quality / Moat 4.0 (sector 5.7), Growth 6.9 (sector 5.3).
Classic formulas with standard assumptions (10.0% growth, 8-9% discount rate). Indicative only: they change a lot with the assumptions and are not a recommendation.
Work out its fair value yourself →How much would you have made investing every month? →
Comparing it with its sector does not say whether it is a good buy: this is not investment advice.
Score by category
0 to 10 · hover overtap each one to see what it measuresKey metrics
at the analysis date · compared with the Consumer Defensive medianValuation
- P/E
- 63.3
- Forward P/E
- 12.8
- EV / EBITDA
- 9.1
- Price / book
- 2.3
- Price / sales
- 1.0
- PEG
- 0.37
- Market cap
- 6.9B USD
- Enterprise value
- 12.2B USD
Profitability
- ROE
- 3.6%
- ROA
- 4.2%
- ROIC (approx.)
- 8.9%
- Gross margin
- 30.8%
- Operating margin
- 11.5%
- Net margin
- 1.5%
- Free cash flow
- 403.3M USD
- FCF yield
- 5.9%
- Cash conversion
- 30%
Solvency
- Total debt
- 5.7B USD
- Net debt
- 5.3B USD
- Cash
- 368.9M USD
- EBITDA
- 1.3B USD
- Net debt / EBITDA
- 3.97
- Debt / equity
- 191.16
- Current ratio
- 1.05
- Quick ratio
- 0.70
Growth
- Revenue growth
- +3.8%
- Earnings growth
- +162.8%
- EPS (TTM)
- 0.30 USD
- EPS (forward)
- 1.49 USD
Dividend
- Dividend yield
- 2.5%
- Payout
- 146.7%
Risk and market
- Beta
- 0.69
- Analyst consensus
- Buy (11)
- Target price
- 30.27 USD
- 52-week range
- 14.36 – 26.21
Recent news
All PRMB news →Compare it with its sector
All 124 in Consumer Defensive →Frequently asked questions about Primo Brands
Is Primo Brands stock cheap or expensive?
On P/E and EV / EBITDA, it trades 102% above the Consumer Defensive median on average. Valuation score: 5.1 out of 10 (median for Consumer Defensive: 6.3). Average analyst target: 30.27 USD, +59.3% versus the price. This is not investment advice.
What score does Primo Brands get on MeridIAn Screener?
It scores 4.6 out of 10, rank 1,851 of 2,130 (better than 13% of the companies analysed). Its strongest category is Risk & Context (7.1) and its weakest, Dividend (2.7). Analysis of 08/10/2026.
What is Primo Brands's P/E ratio?
Its P/E is 63.3: the share price equals 63.3 times earnings per share over the last 12 months. The Consumer Defensive median is 19.8. Based on the earnings analysts expect, the forward P/E is 12.8.
How much is Primo Brands worth on the stock market?
Its market capitalisation is 6.9B USD and its enterprise value, debt included, is 12.2B USD.
How much debt does Primo Brands have?
Its net debt (debt minus cash) is 5.3B USD. That is 3.97 times its EBITDA; the Consumer Defensive median is 2.38.
Does Primo Brands pay a dividend?
Yes: its dividend yield is 2.53% and it pays out 147% of its earnings.
How has Primo Brands stock performed over the last year?
It has fallen 9.7% over the last year, excluding dividends. Over the last 52 weeks it has traded between 14.36 and 26.21 USD. Past performance does not guarantee future results.
What do analysts think of Primo Brands?
11 analysts cover it; their average recommendation is “Buy” and their average target is 30.27 USD (+59.3% versus the price). It is an estimate, not market data.